Back in the day when corporate videos were something that only a few businesses did, the use of tacky animations or a screen riddled with paragraph after paragraph of text worked.
Now, these corporate video practices don’t fly—much like the overly sales-y ads on TV.
Whether you’re a small business owner who just started out or someone who’s been in the game for a long time, corporate videos can help you deliver your brand’s identity to your target audience, provided that they are engaging and versatile.
Let’s take a look at a few ways you can make your corporate video stand out.
Present it as a story
Nobody wants to hear a narrator talk about the history of the company in their monotonous voice for a major chunk of the video. To keep your viewers engaged and to pique their interests, you could use a storytelling technique in the corporate video.
This will add an interesting spin to an otherwise dull experience and easily grab the viewers’ attention.
Work on the tone of the video
Corporate videos don’t have to be boring and technical; in fact, studies show that throwing elements such as suspense and humor to the mix can help people relate to the video more—making them more likely to remember your brand.
In addition to that, you should also switch up the pace and rhythm of the corporate video every 15 to 20 seconds to keep it engaging. You can do this by introducing new themes in the video that will deliver the brand’s message more effectively.
Focus on the visuals
Sometimes, no matter how hard you try, you can’t stop a corporate video from being repetitive. To counter this, you can incorporate aesthetic visual elements such as motion graphics in the video. Studies have shown that more audiences respond to displays that are aesthetic and you can utilize this in your video production process.
You can pair motion graphics with a recorded video made with real-life locations and actors to keep the production professional, authentic, informative, and engaging.
Don’t forget the sound
Sound is one of the most important aspects of a video. Background music that goes well with narration and visuals without compromising their quality can do wonders for your video. It sets the mood of the video and helps the audience asses what’s going to happen next.
It can also be used to elicit desired responses out of people according to the content of the video. Whether you’re making a funny, sad, or suspenseful video, the sound can go a long way to help you out.
If you’re looking for experts to make corporate videos for your company, get in touch with the leading business video production services offered by 336 Productions!
The production company specializes in video production, brand videos, and promotional videos. Take a look at their services and get in touch with them at (888) 440-5830.