The COVID crisis has left businesses scrambling. The decline in consumer income and restrictions on movements have caused sales to plummet across all industries.
Since revenues have decreased significantly, businesses aren’t able to invest in large-scale marketing campaigns; instead, they have to be smart and pick effective digital marketing strategies that promise high returns.
Here are some digital marketing strategies that can support your business during the COVID-era:
Adapt Your Messaging
You can’t afford to pretend that there’s nothing going on in the world; you need to adapt your messaging instead.
Not addressing the crisis makes you look detached from reality; customers want to know how you’re going to ensure their safety, and that of your staff’s.
Use your website and social media platforms to inform your audiences about changes you’re making to the business model. What changes are you making to ensure that your staff and customers are safe? What is your business strategy for the coming weeks and months?
Your loyal customers will want to remain in the loop, and by showing them that you’re concerned, you’ll win their trust.
Tweak Your Digital Marketing Campaigns
Our lives have completely changed over the last few months, so it’s no surprise that search engine queries are also wildly different.
As a business, you need to review your digital marketing campaigns and tweak them to ensure that they’re in line with current trends.
Your keywords, ad copies, tone, images, and any media placements will have to be adjusted accordingly.
Anything containing slapstick humor should be watered down to prevent hurting your target audience’s sentiments. You don’t want to come across as tone-deaf and ignorant.
Create Virtual Experiences
You may not be able to welcome customers into your restaurant, clothing boutique, or art gallery any time soon, but you can engage them with virtual experiences.
Use video marketing to inform and entertain your target audience. Posting product demonstrations, tutorials, behind-the-scenes footage, and even releasing weekly podcasts will go a long way in building lasting relationships with your audience.
Shed Light On How You’re Helping
Let your target know how you’re helping people during the crisis. Highlight any causes you’re supporting on your website and social media platforms and encourage your customers to donate too.
This will help establish your brand as a responsible member of the community while enhancing brand awareness and recognition.
With the right digital marketing partner on your side, you can get through the COVID-era with a loyal customer base.
It serves clients across New York, Ottawa, Vancouver, and Toronto. Call 613-729-0500 for more information.