How Video Is Changing The Face Of Digital Marketing

If you’ve been using the internet for a decade or two, you’ll have been here long enough to experience the shift from slow loading websites and static internet content to the fast-paced, video-driven, live-streaming, social media-ruling world it is today.

Technology is transforming at a rapid pace and one area that’s been completely changed by the introduction of video is digital marketing.

All You Need To Know About Video Marketing

With more and more users going online for purchase decisions, if your business does not have a strong online presence, you’re not maximizing your marketing strategy. With social videos being 1200% more shareable than any other form of content, such as text and images, you can’t afford to miss out on utilizing this form of digital marketing. With video influencing 90% of the customers purchase decision, it’s a no-brainer that video should be a marketer’s best friend in this digital age.

A total of 500 million online users are using Facebook everyday to watch video content and more than 17,000 hours of videos will have been distributed across the globe by 2021. Digital marketers can use these stats as a testament to how crucial video has become as a modern marketing medium.

How Is Video Marketing Changing The Face Of Digital Marketing?

It’s estimated that by 2019, more than 80% of the entire web traffic will be solely originating from video. The click-through rates are expected to increase by 200–300% if video content is added. And with the addition of SEO techniques, videos can be used to engage audiences more effectively and efficiently.


Compared to other forms of marketing such as print marketing, email marketing, and content marketing, video marketing is proving to be a more in-demand medium in every way. Making an instant impact on the viewer, digital marketers are using video to directly impact their target market. Video can help:

  • Ensure higher optimization opportunities
  • Provide easy accessibility
  • Guarantee an increased retention rate
  • Develop stronger emotional connection with the audience
  • Increase customer conversion rate by about 71%.

The Benefits of Video Marketing

Well-designed and well-produced video advertisements can instantly elevate your brand value. A well-executed video campaign will draw the right attention, and maximize your impact in the market. Video marketing can reap a number of attractive benefits:

  • It can present a clear brand message and give viewers a multidimensional idea about what your brand is all about
  • It can help humanize your brand and build engaging connections
  • It can leave a quality impression on the viewer
  • It has an attractive ROI
  • It’s cost-efficient

Looking for professional video vendors to help you get started? 336 Productions is the place to go to! Known as one of the leading video production companies in Orange County, they can help you create exceptional product videos, how-to videos, and much more. Contact the OC video agency today to bring your corporate video project to screens all over the world!

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