While content is considered to be king, backlinks are considered to be the king’s helpers. Building links to your website is considered to be one of the most effective ways of garnering organic search traffic. But it’s not just about building links, it’s about building quality links that can help boost your reputation and improve your search engine ranking.
Google and various other search engines use backlinks to gauge the trustworthiness of a website. Each link is viewed as a recommendation. So the more links, and good links at that, your website has, the more credible your website will be and the bigger the online presence you’ll have.
The right link building methods can help increase your search-worthiness. Here are a few ways you can earn links to your site.
Define Your Target Audience
This may seem like a simple step, but it’s essential to building quality links. Having a site that is all over the place with no targeted group to cater to will not only confuse search engines, but it will also draw no links. Creating bland, generic, and directionless content will not do you any good. Narrow down your target market and build content that solves their problems. This will help others link back to you.
Infographics are becoming one of the more popular content forms for driving traffic to your website, and in turn, gaining quality backlinks. They’re also popular because they’re so easy to understand and don’t take much time to read. Plus, consumers love visual content, so using infographics to accompany your regular content is a great way to build valuable links.
The Benefits of Guest Blogging
Posting guest articles is a fresh way of reaching new audiences. Having your guest blogs featured on other popular websites will expose you to new readers who will come back to your website. Guest blogging also helps you build relationships online, which ultimately helps others feature your content on their own platforms.
Online Public Relations
This may seem like an old-school marketing strategy, but it’s also one of the good ones. If you’re new to the online business, building online public relations can help your consumer base get to know you better. Work on writing good quality press releases that other media houses can publish. This will also help you earn quality backlinks. Press releases are also a powerful tactic for improving your search engine rankings.
If you’re looking to submit articles online for free, article directories such as Blofit offer article publication and fast backlink services.