Mobile applications have completely revolutionized the online shopping experience and are gradually turning into a necessity for business owners and service providers across the globe. Recent studies indicate that an estimated 63.5% of total retail e-commerce sales took place through mobile devices this year, and raked in an estimated $1.8 trillion.
Business ventures can leverage this growth by developing a mobile application, which can be used to purchase products and services.
However, before you launch an application for your business, understand exactly what can be achieved with a mobile application from a commercial viewpoint.
Here are some business benefits of mobile applications:
1. Enhance visibility:
Smartphones are now a vital part of our everyday lives. Most users unlock, scroll and scan their devices on a regular basis. Through a mobile application, you can increase the possibility of people taking notice of your brand, by putting your business out there.
2. Increase customer convenience:
Mobile applications tend to make the shopping experience faster. Users don’t have to wait for web pages to load. If your business application is conveniently accessible and easy to navigate, you could generate more sales.
3. Upfront communication:
In addition to providing general information regarding products and services, mobile applications enable business owners to develop a direct communication channel between their brand and its followers. Sales and promotional offers can be easily launched via mobile applications. The application can also be used to gain feedback regarding existing products and services.
4. Gain a competitive edge:
With several business ventures fighting for their consumers’ attention, it’s important for businesses to stand out. As mobile applications are still very rare, having one can help you gain an edge over your competitors and get ahead of the curve.
5. Cultivate customer loyalty:
Customer loyalty is an undeniably important aspect of business marketing. With advertisements bombarding customers from all directions, small businesses often gain a strong foothold in the market. Through mobile applications, you can engage with your customers and build long term relationships, guaranteed to cultivate loyalty in your consumer base.
Need a mobile application developer?
If you’re ready to rake in the benefits of mobile applications, but struggling to find reliable mobile app development experts for your needs, seek help from EX2 Outcoding. They are a near-shore outsourcing service provider. This Costa Rican company offers unique software, website development and staff augmentation services at the most affordable rates.
For unparalleled near-shore outsourcing services, get in touch with their representatives at 800-974-7219. You can also contact them via email at firstname.lastname@example.org.