Designing a website isn’t nearly as straightforward as it used to be. While web building platforms like WordPress and Wix have made the web creation process simple, proper SEO-optimization is still challenging, even for developers.
Here are four key elements of web design that affect SEO and how to improve them:
It’s a well-documented fact that first impressions are 94 percent design-related. If your website is slow or difficult to use, visitors are likely to leave it and find a competitor’s.
Hence, it’s important that you choose a good, modern design for your website and ensure fast response times. This way, visitors are likely to stay longer and return to it.
Moreover, it will also help with SEO, as Google factors in usability and load times. Search engine algorithms can identify websites with good navigation and user experience these days, ranking them higher than dull, outdated, and poorly developed websites.
The content on your website is more important than you think. Quality web content is optimized for search, helping your website rank higher on search engines.
On the other hand, poor SEO content—content that is irrelevant, stuffed with keywords, or duplicate—hurts your SEO.
Make sure you hire a specialist to create a content strategy that focuses on your niche.
This way, your website will become SEO-friendly and rank higher on search engines—not to mention that you will have better engagement and lead generation.
Mobile accounts for approximately half of web traffic worldwide. People use the internet on the go and expect websites to be clutter-free and easy-to-navigate these days.
Hence, you need to use a consistent, uniform design with enough white space so visitors find it easy to surf your website and find relevant information without any hassle.
In addition to that, avoid adding unnecessary content and keep your website clutter-free to ensure that it ranks well on search engines.
You can hire the services of an SEO expert to learn about web design best practices, such as maintaining uniformity, strategically placing content, and more.
The most ignored aspect of SEO-friendly website is images. High resolution photos might make your website look great, but they also increase load times and hurt SEO.
Hence, it’s important to use compressed images to ensure faster load times. Also, choosing relevant images is extremely crucial to make your site look appealing and interesting.
Avoid using stock photos that give the website a robotic feel and go for pictures that look natural and eye-catching to provide a better experience to visitors.
Devebyte is a digital marketing agency that offers top-quality web development and designing services to its clients. Based in Edmonton, Alberta; the marketing company designs attractive, responsive, and highly functional websites that are SEO-friendly and provide a greater user experience.
To learn more about their services, call today at +1-780-445-4359!