A website is your business’ digital first impression. It’s the face of your brand. It’s what your online customers first come in contact with. Your website will be their first contact with your business. It will influence how they perceive your brand. So it’s your job to make sure you put your best foot forward.
Web design plays a big role in how people experience your website. A bad web design can make your website look sloppy and unprofessional. It will make it difficult for them to find out what they’re looking for, eventually leading to users clicking away from your site.
A good website design, on the other hand, will make visitors stick around. Read on to find out a few important web design practices.
A Consistent Branding Strategy
The worst thing your web design can do is to be all over the place. A website that lacks clear branding can seem confusing and stressful to the visitor. Maintain consistent branding throughout the website. Use predetermined logos, verbiage, and brand colors on every page of your website. Every part of the web design should support your brand’s story.
Include Strong CTAs
A well-functioning website will have clear and strong calls-to-action peppered throughout the website. The goal of your website is to attract interested visitors to do business with you. A Call To Action (CTA) will direct them on what to do next. Whether you’re asking them to subscribe to a newsletter, schedule a consultation, or visit another page, strong CTAs are essential.
Fast Loading Time
If your website loads even a second late, it can cause a drop in the sales by 27%. We all know how frustrating slow loading times can be but when it comes to business, it can end up affecting your sales. Research shows that 47% of online users expect a website to load within 2 seconds and 40% of users will click away from a website if it takes more than 3 seconds to process.
Easy to Navigate
Easy navigation consistently remains one of the top web design standards. A visitor to your website should not experience needless difficulty in order to find the information they’re looking for. The less time it takes for them to navigate through, the better. The navigation should be simple and clear for your users. Make sure to add a search bar, a back-to-top option, and minimal options in the navigation menu bar.
Your website may look superb on a desktop but when the customer opens it on the phone, it’s all whacked out of proportion. Websites often become unorganized, cluttered, and hard to navigate when opened on phones. This could be causing you to miss out on potential leads. Build a website that’s mobile-responsive and caters to all screen sizes.
Are you in search of professional web design services in Silver Spring that can help you build a stellar website? Get in touch with DBrady. Offering a number of expert website development services in silver spring MD, they’re one of the best in the area.