Wondering which field has experienced the most growth in the last couple of years? Its e-commerce!
According to studies, the global e-retails sales grew by nearly 25% in 2017 and amounted to a staggering total of 2.3 trillion U.S. dollars. Studies also indicate that consumers now prefer shopping through online retail stores than in-store shopping.
As more and more consumers are now turning to the World Wide Web to look up and purchase products of their liking, an increasing number of commercial enterprises are also making efforts to build a strong online presence. This has led to the development of a hypercompetitive environment in e-commerce.
To keep up with the rising competition, it’s important for business owners to stay updated with the latest web design trends making waves in the digital landscape.
Take a look at some of the most popular web design trends that are currently on the rise.
Minimalist living was all the rage in 2018 and it was only a matter of time before the trend began gaining a strong foothold in the digital realm as well. Web designers are introducing the concept of minimalism in modern web design by creating flat layouts with a limited number of elements to keep the site clean and clutter-free.
The use of monochromatic palette also on the rise, which helps create visual interest and keeps the attention of the site visitors directed toward what’s important. Designers are also making the most of negative space in these minimalist designs.
Unconventional Scrolling Techniques
Most websites are designed to be scrolled vertically. However, some designers are also experimenting with unconventional scrolling techniques, such as horizontal scrolling. Consider the example of Aces. This baseball recruiting agency has a website that displays fast facts about their business and players they’ve recruited in horizontal slides that are displayed upon scrolling.
The most important aspect of designing the layout of a website is to ensure that the design guides the visitors to the most actionable parts of your website. While standard grid designs have been used to achieve this goal for years, some modern designers have also switched to asymmetrical layouts with broken grids. This allows them to create an additional level of hierarchy on the web page, which in turn lets them fit more information in the same space.
If you’re looking for a way to increase website interactivity and customer engagement, a conversational bot is your best bet. These bots are developed with the help of machine learning and can be used to provide site visitors are platform where they can express their opinions and provide their feedback regarding the products and services of a business.
Think your current website could use a design upgrade to keep up with these emerging trends? Get in touch with DBrady!
This Silver Spring-based web design company strives to provide reliable and affordable web development and maintenance services to commercial clients from diverse industries. Whether you need to revamp your business website or develop one from scratch, DBrady’s team of skilled and experienced developers is capable of delivering the web development solution you require.